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PL-031 · Shareable prompt sheet

PL-031Prompt sheet

Value Proposition Writer

MarketingCopywritingWebsite

About this prompt

Craft a value proposition that leads with the customer's outcome, not your features.

Prompt type
Marketing
Output
Copywriting
Use case
Saying why someone should choose you, clearly
Skill level
Beginner

Copy block

Help me write a value proposition for my homepage or profile.

What I offer: [PRODUCT/SERVICE]
Who it's for: [CUSTOMER]
The main outcome they get: [THE RESULT THEY CARE ABOUT]
What's different about how I do it: [IF ANYTHING]

Give me:
1. A clear headline that names the outcome, not the feature (3 options)
2. A one-sentence subheadline that adds the how or the who
3. Three short supporting bullets a skimmer would believe

Rules:
- Lead with what the customer gets, not what I do
- No hype words, no fake urgency, no unprovable claims
- A stranger should understand who it's for and why it matters in 5 seconds

Example scenario

A career coach could use this to replace a vague tagline with a clear, outcome-focused value proposition.

Recommended for

  • Small business owners
  • Freelancers
  • Founders

Field GuideTaught in a free lesson

These prompts are drafting and learning aids. Review important outputs carefully and avoid pasting private, sensitive, legal, medical, or financial information unless you understand the risk.