Referral Program Starter

MarketingSalesSmall BusinessStrategy

About this prompt

Design a simple, low-cost referral program that turns happy customers into a steady source of new ones.

Prompt type: Marketing
Output: Strategy
Use case: Getting more customers through word of mouth
Skill level: Beginner

Copy block

Help me design a simple referral program for my business.

My business: [WHAT YOU DO AND ROUGH PRICE POINT]
My customers: [WHO THEY ARE]
How customers find me now: [WORD OF MOUTH / SOCIAL / ADS / NOT SURE]
What I could offer as a reward: [DISCOUNT / FREEBIE / CREDIT / CASH — OR "NOT SURE YET"]

Give me:
1. Two or three referral offers that fit my business, with the trade-off of each
2. A dead-simple way for customers to actually refer someone — no complicated system
3. The exact moment to ask a happy customer for a referral
4. A short message I could send to ask, that doesn't feel awkward
5. A simple way to track referrals without special software

Keep it realistic for a small business to run by hand. Don't promise specific results — frame rewards and numbers as things I should test. If a reward could raise legal or tax questions (like cash payouts), flag it so I check locally.

Example scenario

A hair salon could use this to set up a simple "refer a friend, you both get a discount" offer and know exactly when to ask.

Recommended for

Small business owners
Service providers
Freelancers

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