Skip to content
Back to Prompt Library

PL-096 · Shareable prompt sheet

PL-096Prompt sheet

Customer Discovery Questions

ResearchCustomer FeedbackInterviews

About this prompt

Get a set of open, non-leading interview questions to learn what a potential customer really needs — before you build, price, or pitch.

Prompt type
Research
Output
Questions
Use case
Learning what customers actually need before you build or pitch
Skill level
Intermediate

Copy block

Help me prepare questions for a customer discovery conversation — I want to learn, not sell.

What I'm exploring: [THE PROBLEM, IDEA, OR OFFER YOU'RE TESTING]
Who I'm talking to: [THE TYPE OF PERSON AND HOW THEY RELATE TO IT]
What I'm trying to find out: [YOUR REAL QUESTIONS — e.g., "do they even have this problem?"]
What this will help me decide: [WHAT YOU'LL DO WITH WHAT YOU LEARN]
How long the chat is: [15 / 30 MIN]

Give me:
1. A friendly opener that frames it as learning, not a pitch
2. Questions about their real, recent experience and behavior — what they actually do now, not hypotheticals
3. Questions that uncover the problem, how they solve it today, and what that costs them
4. A gentle way to test my idea WITHOUT leading them to say yes just to be nice
5. What to listen for that signals a real need vs. politeness
6. A closing question and a natural way to wrap up

Keep questions open-ended and non-leading — the biggest risk here is fishing for the answer I want. Flag any question that assumes my idea is already good. Remind me to listen more than I talk and hold the pitch until the end. Base everything on what I told you; don't invent details about the customer.

Example scenario

Someone considering a meal-prep service could use this to interview five busy parents about how they really handle dinner today.

Recommended for

  • Founders
  • Small business owners
  • Anyone validating an idea

These prompts are drafting and learning aids. Review important outputs carefully and avoid pasting private, sensitive, legal, medical, or financial information unless you understand the risk.