Announce Something to Your Audience

Help me write an announcement email to my customers or audience.

What I'm announcing: [NEW PRODUCT / SERVICE / EVENT / FEATURE / CHANGE]
What it is and why it's good for them: [THE BENEFIT TO THEM, not just the news]
Who's getting this email: [EXISTING CUSTOMERS / EMAIL LIST / FOLLOWERS]
What I want them to do: [BUY / SIGN UP / RSVP / JUST KNOW / REPLY]
Key details: [DATE, PRICE, LINK, HOW TO GET IT — whatever applies]
My tone: [E.G., "FRIENDLY AND PLAIN," "WARM," "UPBEAT"]

Write an email that:
- Leads with what's new and why it matters to them, not a long wind-up
- Gives the key details clearly and skimmably
- Has one obvious call to action (repeated once at most)
- Sounds genuinely excited without hype or fake urgency
- Ends warmly

Under about 200 words. Use only the details I gave you — don't invent prices, dates, or features. Don't manufacture false scarcity ("only 2 left!") unless it's true and I said so. Give me the email, 2 subject-line options, and a shorter version I could post as a social caption. Mark [CONFIRM] anywhere you assumed a detail.